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Research papers

The application of catastrophe theory to help predict the outstanding new product

A number of different sales forecasting systems have been developed for predicting the sales volume potential of new products, particularly in the FMCG area. While most of these systems have a reliable track record for more conventional new products,...

Catalogue: Seminar 1990: New Product Development
Authors: Sid Simmons, Xavier Azalbert
June 15, 1990
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Citation

Simmons and Azalbert (1990a, June 15). The application of catastrophe theory to help predict the outstanding new product. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-application-of-catastrophe-theory-to-help-predict-the-outstanding-new-product